Students joining this program will be taught and trained in the areas of Accounting, Finance, Management, Marketing, Human Resource Management and Information that enable them to become successful members of any business organization or start their own business. This is a broad-based, four-year degree program, which has been specifically designed to train the students to cope with an ever-changing business world. Teaching methodologies include interactive class discussions, case studies, article presentations, projects, reports, industrial trips, seminars, workshops and guest speakers. Mandatory internships offer students an opportunity to experience of the real world of business. Thus, the students will emerge as well-rounded individuals with experience not only in the intricacies of the business world but in the practicalities of life as well.

Mission Statement of Bachelors of Business Administration (BBA)

To provide an opportunity for students to acquire the skills that they will need to enter in the market place. Enabling them to forceful presentation, communication, interpersonal and analytical skills and to polish entrepreneurial and technical proficiency to make them significant contributor to the business and society.

Introduction

Students joining this program will be taught and trained in the areas of Accounting, Finance, Management, Marketing, Human Resource Management and Information will enable them to become successful members Technology which of any business organization. This is a broad-based, four-year degree program, which has been specifically designed to train the students to cope with an ever-changing business world. Teaching methodologies include interactive class discussions, case studies, article, presentations, projects, reports, industrial trips, seminars, workshops and guest speakers. Mandatory internships offer students an opportunity to experience of the real world of business. Thus, the students will emerge as well-rounded individuals with experience not only in the intricacies of the business world but in the practicalities of life as well.

Complete Degree Plan
Curriculum Plan and Model

Category

Credit Hours

Description

Professional Education

33

Required for all students at MUK

Supporting Courses

39

Required for the students of business administration

Core Courses

45

Core of BBA degree

Technical Electives

09

Specialization Courses

Free Electives

06

This courses can also be taken from any other program, in the campus however the approval of the department will be required.

Total

135

Semester Plan
Semester 1

Code

Course title

Credit Hours

Pre-Requisite

BBA100

Functional English

3

None

BBA102

Computer Application Business 1 CAB-1

3

None

BBA103

Foreign Language

3

None

BBA107

Islamiat and Pakistan Studies

3

None

BBA105

Fundamentals of Marketing

3

None

Total

15

Semester 2

Code

Course title

Credit Hours

Pre-Requisite

BBA106

Academic & Professional Writing

3

None

BBA104

Digital Marketing

3

BBA108

World Literature 1

3

BBA109

Macro Economics

3

BUS101

BBA110

Introduction to Business Math

3

None

BBA111

Management

3

Management

18

Semester 3

Code

Course title

Credit Hours

Pre-Requisite

BBA112

Oral and Written Communication Skills

3

BBA113

Corporate Social Responsibility

3

BBA114

Computer Applications in Business 2

3

CAB-1

BBA115

Financial Accounting Principles

3

BBA116

Common Optional 3

3

BBA117

Common Optional 4

3

None

Total

18

Semester 4

Code

Course title

Credit Hours

Pre-Requisite

BBA119

Critical Thinking

3

BBA120

World Literature II

3

BBA121

Introduction to Entrepreneurship

3

None

BBA122

Micro Economics

3

BBA123

Common Optional 5

3

BBA124

Common Optional 5

3

Total

18

Semester 5

Code

Course title

Credit Hours

Pre-Requisite

BBA125

Cost Accounting

3

None

BBA126

Principles of Finance

3

BBA127

Organizational Behavior

3

BBA128

Business Statistics

3

BBA129

Common Optional 7

3

BBA130

Common Optional 8

3

Total

18

Semester 6

Code

Course title

Credit Hours

Pre-Requisite

BBA131

Management Accounting

3

BBA132

Research Methods and Skills

3

BBA133

Operations Management

3

BBA134

Data Analytics

3

BBA135

Human Resource Theory &Practice

3

BBA136

Marketing Planning & Applications

3

Total

18

Semester 7

Code

Course title

Credit Hours

Pre-Requisite

BBA137

Research Project I

3

BBA138

Financial Management & Applications

3

None

BBA139

Supply Chain Management

3

BBA140

Islamic Banking and Finance

3

None

BBA140

Managing the Entrepreneurial Venture

3

Total

15

Semester 8

Code

Course title

Credit Hours

Pre-Requisite

BBA140

Research Project II

3

BBA140

Business Law and Taxation

3

BBA141

Organizational Theory & Design

3

BBA142

International Business

3

BBA143

Consumer Behavior

3

Total

15

Finance Specialization

Code

Course title

FIN145

Corporate Finance

FIN146

Working Capital Management

FIN147

Taxation Management

FIN148

Companies Law

FIN149

Treasury & Fund Management

FIN150

Security Analysis

FIN151

Project Evaluation

FIN152

Analysis of Financial Statement

FIN153

Micro Finance

FIN154

Portfolio Management

FIN155

International Finance

FIN156

Investment Banking

Marketing Specialization

Code

Course title

MKT157

Advertising

MKT158

Sales Management

MKT159

Brand Management

MKT160

Services Marketing

MKT170

Strategic Marketing

MKT171

International Marketing

MKT171

Consumer Behavior

MKT172

Internet Marketing

MKT173

New Product Development

MKT174

Retail Marketing

HR Specialization

Code

Course title

MGT175

Recruitment & Selection

MGT176

Industrial Relations

MGT177

Organizational Development

MGT178

Training & Development

MGT179

Compensation Management

MGT180

Strategic Human Resource Management

MGT181

Performance Management

MGT182

Human Resource Development

MGT183

Organizational Theory & Design

MGT184

Human Resource Laws

MGT185

Motivation & Reward Management

MGT186

Strategic Leadership

MGT187

Human Resource Information System

MGT188

Advance Organizational Development

Hospitality Management Specialization

Code

Course title

HOS189

Hospitality Marketing Management for Services

HOS190

Hospitality & Human Resources Management

HOS192

Customer Relationship Management

HOS193

Hotel Operations